Change and the Modern Business by Neil Harris (eds.)

By Neil Harris (eds.)

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Although the weather had some influence on this result, consumers were also affected by sharp increases in water invoices. o 3 GDE sales Excluding fees paid to local authorities, GDE's water distribution sales figures increased two and a half times during the ten-year period from 1983 to 1993, mainly due to an increase in business volume. 7 per cent over the previous year and now supplies about 30 million people with water and 19 million with waste water services. 3 billion in 1993) where government policy is more in favour of having private companies involved in providing municipal services.

This is also supported by developing a quality culture. In addition to market development abroad the company has increased its product/ service range by acquisitions in France and other countries. This offers the possibility of benefit from the transfer of skills and technology. In general the organisation seems highly capable of taking advantage as a predatory company, of the main opportunities of profitable international markets. 38 • • Modern developments in business strategy The most powerful stakeholders are the Group Board and Chairman who presently through display of strong and assertive leadership assume almost total control over strategy formulation.

In an effort to gain foreign markets, the division has adapted the very successful way in which it operates in France to fit better the methods used in Europe. g. Spain and the UK, although Germany still limits its public utilities to German companies. o 3 Product development The spate of legislation and guidelines from the EU on water quality has meant heavy investment by all water authorities. Generale des Eaux has developed advanced treatment techniques based on ozone, activated carbon and membranes, all of which have been tested.

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