Crisis Management in the Food and Drinks Industry: A by Colin Doeg

By Colin Doeg

Few titles will be timelier than the second one version of hindrance administration within the foods and drinks – a realistic technique. the realm is caring a couple of human pandemic coming up from the avian flu epidemic that's spreading from the a ways East, the consequences of which may be as nice for the nutrients as have been the outbreaks of foot and mouth disorder and BSE. This functional and vastly extended variation through media and public kinfolk veteran Colin Doeg makes a speciality of the communications elements of facing a predicament. it's international in its assurance of the topic, reviewing practices and necessities in nations starting from america and the united kingdom to Australia and New Zealand. Doeg deals recommendation starting from getting ready for the unthinkable to the dramatic growth of the net, warding off being stuck off-guard through a scenario, the ramifications of product tampering and handling a precise hindrance. recommendation is additionally provided on facing extremist enterprises and terrorist threats in addition to bioterrorism – "a transparent and current probability" – and a couple of difficulties dealing with the nutrition undefined, together with the perform of promoting meat undeserving for human intake and the chance posed through the expanding toxicity of fish end result of the emerging toxins of the world’s oceans. In a different overdue bankruptcy – written in simple terms 3 months prior to ebook – the writer appears forward to occasions which he believes will form the realm of drawback administration sooner or later, together with the empowering impact of the web in the course of the 2004 Asian Tsunami, the invention of the unlawful dye Sudan 1 (Red) in hundreds of thousands of nutrition items and the fears of a scourge coming up from the spreading outbreak of avian flu. Examples of ordinary records like a trouble plan for a company, a quandary list, a statement saying a product remember, a press release to staff and a list for somebody facing a threatening cell name are supplied. additionally incorporated is a listing of assets of data and suggestions within the occasion of a product difficulty. concern administration within the foods and drinks is the one name dealing particularly with this important topic in terms of the nutrients undefined. As such, it's suitable not just to these within the meals undefined, but in addition to advertising and senior administration more often than not within the fields of agriculture, public future health and legislation enforcement.

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Additional info for Crisis Management in the Food and Drinks Industry: A Practical Approach (Practical Approaches to Food Control and Food Quality Series)

Sample text

HACCP is the most-effective method of maximizing product safety. It is a cost-effective system which targets resource to critical areas of processing, and in so doing reduces the risk of manufacturing and selling unsafe products. 3 HACCP—A Practical Approach, 2nd edition, Sara Mortimore and Carol Wallace (1998) ISBN 0-8342-1932-8, Aspen Publishers Inc, Gaithersburg, now part of Springer Science + Business Media. 18 Protecting your brands and reputation Users of HACCP will almost certainly find that there are additional benefits in the area of product quality.

The number of web pages is believed to be greater than the entire population of the world. At any moment at any time of the day or night, approximately 100 million people are connected to the Internet. People keep in contact with relatives and friends by e-mail. Some join together in specialist groups, or news groups, to converse and exchange information with others interested in the same subject. Businesses and individuals create their own web sites. Companies publish information about their business and its products on the web.

In other countries, even recalls restricted to the trade have to be publicized to avoid any suggestion of a cover-up. This is both unfortunate and unrealistic because, with continuous production and just in time deliveries, it is not always possible to complete quality assurance inspections before stock has left a factory. In such circumstances, no health risk is involved provided a product can be withdrawn before it reaches the consumer but one cannot go against consumer perceptions. 6 Crisis, what crisis?

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