By David F. Ramacitti
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Extra resources for Do-It-Yourself Publicity
The reason you ought to test your ideas on people who have little or no background in your group or business or agency is that you know too much about it! You're not objective. Your day-to-day familiarity with your equipment or operations or what have you means that you start to take them for granted. We all have a tendency to assume that because we know all about something, everybody else does too. But "everybody" doesn't know! Getting Started Tomorrow Morning First, for a week or so take the daily newspaper and turn to the city (or local news) page or the business page.
When I would tell the folks at the business, "This is a Page 11 great story! " All it takes is a little imagination. 5. It's free! For some organizations the free publicity that is available through the media may be the only way they can afford to reach the public. This is especially true for the many nonprofit agencies and/or volunteer groups that don't have large budgets and for some small start-up businesses. Charles A. , Elle, and Bridal Guide magazines. Among the various "tricks" he used to generate free publicity was sending articles about the inn to travel magazines.
I'm not suggesting that a regular publicity program for your business or agency or group will guarantee that you'll never be faced with neighborhood opposition to your request to rezone a piece of property so that you can build an addition to your building or that some local advocacy group will never issue a critical statement to the media finding fault with one of your policies or procedures. What I do suggest very strongly is that a diligently conducted publicity program that regularly generates favorable coverage in the media is like building a bank account of goodwill.